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Elise Czajkowski

Writer/Editor

New York, New York

Elise Czajkowski

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Journalists discuss industry’s struggles with racial equity and how to move forward

After the killing of George Floyd in late May of 2020, issues surrounding racial equity sprung up across America, including in many media organizations. Newsrooms vowed to improve the diversity in their ranks, and a flood of attention was focused on products and ventures created by and for people of color.
Newmark Graduate School of Journalism Link to Story
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Why journalists are flocking to newsletters

Why are newsletters increasingly journalists’ distribution method of choice? Three alums of the Entrepreneurial Journalism program at the Newmark Graduate School of Journalism explain what appealed to them about newsletters. For many journalists, the ability to build personal relationships with their audience is a key appeal of newsletters.
Newmark Graduate School of Journalism Link to Story
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Taking a leap of faith during a pandemic

How the Executive Program in News Innovation and Leadership encouraged this German journalist to find a job with more impact in 2020. The goal was to create a hybrid between a local news site and a social media platform, in the style of Nextdoor. Droessler’s background was in journalism, and he says he was given little instruction other than to “please, make it work somehow.”.
Newmark Graduate School of Journalism Link to Story
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Rethinking local news in New York City by collaborating with residents and libraries

Audience engagement in journalism can refer to everything from social media outreach to innovative methods of distributing information for greater impact. At THE CITY, a non-profit newsroom covering New York City, one project launched in collaboration with engagement journalism students at the Newmark Graduate School of Journalism at CUNY is reframing what local news can look like.
Newmark Graduate School of Journalism Link to Story
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It’s Time to Retire the Man on the Street

Building trust in news means forming thoughtful connections, not shaking opinions out of random pedestrians.
News-to-Table Link to Story
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How a small team in São Paulo embraced product thinking to improve their coverage of local arts and culture

Karoline Pinheiro found that her team at Emerge Mag were eager to implement new ideas and expand their product offerings. When Karoline Pinheiro began in the Product Immersion for Small Newsrooms Program at the Newmark Graduate School of Journalism in January, she was working as a reporter for her eight-person newsroom in São Paulo, Brazil.
Newmark Graduate School of Journalism Link to Story
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Pride: 5 LGBTQ+ news outlets to watch in 2021

As the country opens up after the pandemic, Pride Month celebrations are in full swing. LGBTQ+ publications across America are working to serve their audiences; creating and promoting their communities; and helping readers, viewers and listeners keep up with politics, current events, entertainment and other stories uniquely relevant to them.
Local Media Association Link to Story
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Using product thinking to help hyperlocal newsrooms develop an audience-centric approach

Tim Lam is passing on the lessons from the Product Immersion for Small Newsrooms program to news startups across North America. When Tim Lam joined the Product Immersion for Small Newsrooms program at the Newmark Graduate School of Journalism in January, he wasn’t sure that “product” was part of his role.
Newmark Graduate School of Journalism Link to Story
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How product thinking helped this Costa Rican newspaper go digital during the pandemic

When Gabriela Brenes started as executive director of Costa Rican newspaper La Voz de Guanacaste in the spring of 2020, one of her very first decisions was whether to keep the newspaper printing at all. At the time, the nine-year-old news outlet was still very print-oriented. But when the COVID-19 pandemic struck Guanacaste, an area that is heavily tourism-dependent, the whole region took a hit.
Newmark Graduate School of Journalism Link to Story
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What about journalism keeps you up at night?

The second cohort of the Executive Program in News Innovation and Leadership — which recently kicked off in May, 2021 — boasts 20 news leaders who hail from seven countries and represent legacy newspapers, start-ups, newspaper chains, radio stations and a multitude of other media organizations. Each of them will focus on how to transform the news industry and their organizations by building successful products and establishing sustainable business models.
Newmark Graduate School of Journalism Link to Story
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Parade Media looks for new ways to expand its offerings with a ‘listening tour’

Parade Media, the publisher of Parade magazine, has provided premium supplemental content to newspapers across the U.S. for 80 years. Now, the organization is looking to boost its offerings to help local newspapers thrive in the modern media landscape. Since publishing its first issue on May 31, 1941, Parade magazine has grown its distribution to more than 900 newspapers nationwide.
Local Media Association Link to Story
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The best medicine against silver bullet syndrome

Over the past few years, news products have come to be recognized as a crucial element in the evolution of journalism. The recently launched News Product Alliance aims to “elevate the discipline of news product management” and provide support for news product thinkers across the field. Anita Zielina, Director of Strategic Initiatives at the Craig Newmark Graduate School of Journalism at CUNY, is also the inaugural Board Chair of the News Product Alliance that has roots in a Community of Practice (COP) incubated at the Newmark J-School under Jeff Jarvis.
Newmark Graduate School of Journalism Link to Story

About

Elise Czajkowski

Currently, I write the "Need to Know" newsletter for the American Press Institute, which explores trends in journalism at home and abroad. I also write content for the Craig Newmark Graduate School of Journalism at CUNY about subjects like journalism entrepreneurship, newsroom leadership, audience engagement, and diversity, equity and inclusion.

In the spring of 2019, I was a Tow Knight Fellow in Entrepreneurial Journalism at the Newmark School of Journalism, where I launched a non-profit called Sidewalk News, which uses outdoor advertising to distribute local news.

I also cover comedy and media in New York City; I previously compiled the comedy listings for The New York Times, and wrote for The New York Times, The Guardian, Rolling Stone, Splitsider, Flavorpill, Time Out New York, Paste Magazine, Vulture, The Awl, and GOOD Magazine.

I have a degree from New York University in Broadcast Journalism and International Politics. As well as holding real jobs, I have written questions for BBC 4 quiz show "Only Connect", read the news on New Zealand radio, and audio described plays for blind audiences.

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Skills

  • Drupal
  • Flourish
  • Tableau
  • CSS
  • HTML5
  • Wordpress
  • Tableau
  • Google Analytics
  • Final Cut Pro
  • ENPS
  • Burli
  • Avid Media Composer
  • Avid iNEWS
  • Audacity
  • Adobe Photoshop